因此，投资的严峻讽刺是，我们投资者作为一个群体不仅没有得到我们付出的东西，而且我们得到了我们没有得到的东西。因此，如果我们不付出任何代价，我们就会得到一切。

I think the best stories are the ones that leave you with more questions than answers.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

The best investment is in the tools of one’s own trade.

可持续性不是一种趋势，而是我们对工匠、森林和下一代的责任。