奢侈品关乎情感。如果你不能创造情感，你就不能创造欲望。

"Stories are the way we teach children how to navigate the world with courage and kindness."

And that's a lot of the reason why we care so much about our careers and indeed start caring so much about material goods. You know, we're often told that we live in very materialistic times, that we're all greedy people. I don't think we are particularly materialistic. I think we live in a society which has simply pegged certain emotional rewards to the acquisition of material goods. It's not the material goods we want;

The most successful brands are those that stand for something bigger than themselves.

I'm not interested in being the best in history. I'm interested in being the best I can be.