Memory is the way we keep telling ourselves our stories—and telling other people a somewhat different version of our stories.
记忆是我们不断告诉自己我们的故事的方式——并且告诉别人一个稍微不同版本的故事。
En cada historia hay un pedazo de verdad, aunque esté disfrazada de mentira.
Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.