Sustainability isn't a choice anymore—it's a necessity for survival in this industry.

Sustainability is not just a trend, it's a responsibility we owe to future generations.

We are what we pretend to be, so we must be careful about what we pretend to be.

The other thing about modern society and why it causes this anxiety, is that we have nothing at its center that is non-human. We are the first society to be living in a world where we don't worship anything other than ourselves. We think very highly of ourselves, and so we should; we've put people on the Moon, done all sorts of extraordinary things. And so we tend to worship ourselves.