我永远无法安于现状；我总是尝试逆流而上。每当我完成一件事，我就会设定一个更高的目标。这就是我走到今天的原因。
I can never be safe; I always try and go against the grain. As soon as I accomplish one thing, I just set a higher goal. That’s how I’ve gotten to where I am.
Every match is a new opportunity to prove yourself.
1998年：贝索斯致股东信《保持对客户的恐惧》
不要因为放弃而哭泣，要为了坚持而哭泣。
We don't receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us.