If you're lucky enough to be different, don't ever change.
如果你足够幸运与众不同，永远不要改变。
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
"Drawing is the honesty of the art. There is no possibility of cheating. It is either good or bad."
人类的所有成就都源于创造性幻想。那么我们没有权利轻视想象力。
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》
质量永远不应该妥协，即使面对成本上升。