真相很少是纯粹的，也从不简单。
The truth is rarely pure and never simple.
一个心理过程的价值在于它的生存效用。
思索寓含着判断，我们都那么偏执，以至会做出否定的判断，所以在卧室时，我们总是心存疑虑。
创造就是记住。
1998年：贝索斯致股东信《保持对客户的恐惧》
When I stand before thee at the day's end thou shalt see my scars and know that I had my wounds and also my healing.
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.
书籍是释放我们改变潜力的钥匙。