预测未来的最好方法就是去创造它。
The best way to predict the future is to invent it.
Efficiency is doing things right; effectiveness is doing the right things.
"La libertad no es un regalo, es una conquista diaria."
Every project must respond to its context, not just physically but socially and historically.
There is no perfect knowledge which can be entitled ours, that is innate; none but what has been obtained from experience.
The stage is where we feel most alive.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.