所有有效广告的秘密不在于创造新的、巧妙的文字和图片，而在于将熟悉的文字和图片置于新的关系中。

虚构是谎言中的真相。

We can talk about a happening in three main ways: by describing it， by recounting its history， by telling a story about it.

再聪明的人也不能解决所有问题。聪明人组成的开诚布公的团队却可以无往而不利。

I don't have any particular recipe [for developing new proofs] ... It is the reason why doing research is challenging as well as attractive. It's like being lost in a jungle and trying to use all the knowledge that you can gather to come up with some new tricks, and with some luck you might find a way out.

这是最幸运的年代，也是最倒霉的年代，这是智慧的年代，也是愚昧的年代；这个时期信仰与怀疑共存，这个时期光明与黑暗共存；这是希望之春，也是失望之冬；人们面前琳琅满目，但又一无所有；我们正直达天堂，我们正直通地狱。