情况越糟，扭转局面所需的努力就越少，上升空间就越大。
The worse a situation becomes, the less it takes to turn it around, the bigger the upside.
"Diversification is not just about spreading risk, but about capturing opportunities across different markets."
2013年：贝索斯致股东信《下放决策权以促进创新》
A sense of timing is the mark of genius.
书是一面镜子：如果一只猿猴看进去，一个使徒不太可能看出去。
石油开采的创新必须与环境管理齐头并进。
The universe is not only stranger than we imagine, it is stranger than we can imagine.