The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
If you are born poor it's not your mistake, but if you die poor it's your mistake.
"A writer's duty is to illuminate the shadows, to give voice to the silenced."