我们的业务是帮助客户成功，而不仅仅是向他们销售产品。
We are in the business of helping our customers succeed, not just selling them products.
领导的艺术在于说不，而非说是。说是很容易的。
Whatever Nature has in store for mankind, unpleasant as it may be, men must accept, for ignorance is never better than knowledge.
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
成长的最强原则在于人的选择。