The most dangerous phrase in the language is, 'We've always done it this way.'

最好的想法总是在你不刻意追求时出现。

Sir, where are you running? Are you doing this for world peace? Are you doing this for the homeless? Are you running for women's rights? The environment? They just couldn't believe that somebody would do all that running for no particular reason. Why are you doing this? I just felt like running. I just felt like running.

在我看来，广告中最大的成就是可信度，没有什么比产品本身更可信的了。