The ultimate search engine would understand everything in the world. It would understand exactly what you meant, and it would give you back exactly what you wanted.
Cognition refers to all processes by which the sensory input is transformed, reduced, elaborated, stored, recovered, and used.
The interest of the behaviorist in man's doings is more than the interest of the spectator—he wants to control man's reactions as physical scientists want to control and manipulate other natural phenomena.
In business, if you're not moving forward, you're falling behind.