The function of consciousness is to solve problems of adaptation.
There is only so much of fortune a man really needs and the rest is just for showing off.
所以天将要把重大任务落到这个人身上，一定先要使他的心志痛苦，使他的筋骨劳累，使他的身体饥饿，使他的身子穷困，并且使他的每一行为总是不能如意，借此来使他的内心震动，坚韧他的性情，增加他的才干。
Consumer trust is built on transparency and consistency; never compromise on either.