Every piece of leather tells a story; our job is to make it a good one.

I don't want to be as good as I was, I want to be better than I was.

Simplicity is the ultimate sophistication.

平静：不要被琐事、普通或者不可避免的事所扰。

Innovation is not a slogan, but something we do every day.

Never stop questioning, even when answers seem certain.

Train people well enough so they can leave, treat them well enough so they don't want to.