"We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction."

心理学必须是一门纯粹描述性的科学。

To understand behavior, we must look at its purpose in the context of survival and adaptation.

如果你是以竞争者为中心的，你必须等到有竞争者在做某事。以客户为中心让你能更有先锋精神。