To each appearance， as it arises， we should oppose the equal appearance.
超越顾客的期望。如果你这样做，他们会一次又一次地回来。给他们想要的——再多一点。
The power of a story lies not in its length, but in its depth and the universality of its themes.
We have a responsibility, every one of us. We may think we live a long way from the oceans, but we don't. What we actually do here, has a direct effect on the oceans—and what the oceans do then reflects back on us.