品牌建立在信任之上，而信任是通过一致性赢得的。

恐惧是所有情感中最民主的。

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

煤炭的未来取决于我们能否使其更清洁、更高效。