出自《论语·雍也》，指不把怒气转移到别人身上，不重复犯同样的错误。
1998年：贝索斯致股东信《保持对客户的恐惧》
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
我不完美，但我永远是我自己。
用户的需求是我们前进的动力。