The most important computer is the one that rages in our skulls and ever seeks that satisfactory external emulator. The standarization of real computers would be a disaster - and so it probably won't happen.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
I think you have to be who you are. I don't think you can fabricate it. I think you have to be who you are and hope that people will accept you for who you are.