创新不仅仅是创造新事物，而是让现有的事物变得更好。

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

"You can't stop the future, you can't rewind the past, the only way to learn the secret is to press play."

每个化学过程都讲述一个故事，我们的工作是确保这是一个值得讲述的故事。

One cannot think well, love well, sleep well, if one has not dined well.

"The stories we love best do more than entertain us; they shape who we are."

理解一个句子意味着理解一种语言。