真正的创新源于理解消费者未被满足的需求，并有勇气采取行动。

要重生，首先你必须死去。

The truth is, we are all waiting to be told who we are.

And that's a lot of the reason why we care so much about our careers and indeed start caring so much about material goods. You know, we're often told that we live in very materialistic times, that we're all greedy people. I don't think we are particularly materialistic. I think we live in a society which has simply pegged certain emotional rewards to the acquisition of material goods. It's not the material goods we want;