Read, read, read. Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You'll absorb it. Then write. If it's good, you'll find out. If it's not, throw it out of the window.
I try to live my life with integrity and authenticity, and to bring that into my work.
Great companies don't just make profits; they make a difference.