The brain is an enchanted loom where millions of flashing shuttles weave a dissolving pattern.
It's probably as unlikely that you would nowadays become as rich and famous as Bill Gates, as it was unlikely in the17th century that you would accede to the ranks of the French aristocracy. But the point is, it doesn't feel that way. It's made to feel, by magazines and other media outlets, that if you've got energy, a few bright ideas about technology, a garage -- you, too, could start a major thing.
Transparency builds trust, and trust is the cornerstone of the dairy industry.