确实，一切都有其个人传奇，但总有一天这个个人传奇会被实现。所以每一样事物都必须转变成更好的东西，并获得新的个人传奇，直到有一天，世界的灵魂成为唯一的东西。
It’s true that everything has its Personal Legend, but one day that Personal Legend will be realized. So each thing has to transform itself into something better, and to acquire a new Personal Legend, until, someday, the Soul of the World becomes one thing only.
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
所有卓越的事物都与它们的稀有性一样困难。