I don't compete with anyone. I compete with myself.

At a restaurant do you order what you know is great， or do you try something new？ Do you make what you know will sell or try something new？ Do you keep dating new folks or try to commit to someone you already met？ The optimal balance for exploring new things vs exploiting them once found is: 1/3. Spend 1/3 of your time on exploring and 2/3 time on deepening. It is harder to devote time to exploring as you age because it seems unproductive， but aim for 1/3.

The most powerful and enduring brands are built from the heart. They are real and sustainable. They are not manufactured by a marketing department.

"Memory is the only paradise from which we cannot be expelled."

我们都容易受到偏见的影响，即使我们认为自己是完全理性的。