总要要求一个最后期限。最后期限能够帮你淘汰那些无关紧要的东西。避免追求完美，你必须追求与众不同，与众不同比完美更好。
Always demand a deadline. A deadline weeds out the extraneous and the ordinary. It prevents you from trying to make it perfect， so you have to make it different. Different is better.
晏子春秋
要真正具有远见，我们必须将想象力扎根于具体的现实，同时想象超越现实的可能性。
我不让别人的意见定义我的价值。
最好的品牌不只是销售产品，它们销售情感和体验。
Tell the cook of this restaurant with my compliments that these are the very worst sandwiches in the whole world, and that when I ask for a watercress sandwich I do not mean a loaf with a field in the middle of it.
The best bakers are those who respect tradition but aren't afraid to innovate.