Control your expenses better than your competition. This is where you can always find the competitive advantage.

The problem of quality management is not what people don't know about it. The problem is what they think they do know.

What is broken can sometimes hold more meaning than what is whole.

科学家不对自然法则负责，但他的工作是找出它们如何运作。

当[竞争者]在早晨洗澡的时候，他们在想如何超过他们的一个主要竞争对手。我们在早晨洗澡的时候，我们在想如何让我们的客户更满意。实际上，我们想如何发明一些新的东西，我已经看到这个模式在我们的所有业务中重复出现。

The challenge for us is to create content that is compelling and relevant.

我们应该用结果来衡量成功，而不仅仅是投入。