I think that's the single most important thing about writing: it's about making the familiar strange and the strange familiar.

Great companies don't just adapt to change - they anticipate and drive it.

Leadership means making tough decisions today for a better tomorrow.

2007年：贝索斯致股东信《我们改变工具，工具也改变我们》

The only way to escape the system is to play with it, to manipulate it, to turn it against itself.

I think that beauty comes from within. It's not something you can put on your face. It's something that you have to feel inside.

我不会为任何人降低自己的光芒。

I don’t follow rules. I follow my instincts.

过去是我们背负的负担，以我们无法总是理解的方式塑造我们的现在和未来。