"There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations."

The best ideas come from frustration with the status quo.

人为某样东西实际支付的成本至少是标价的两倍，因为买来后设置、学习、维护、修理，以及最后处置，也需要耗费精力、时间和钱。不是所有的实际成本都在价签上。实际成本是标价的2倍。