I think the best stories are the ones that leave you with more questions than answers.
Read, read, read. Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You'll absorb it. Then write. If it's good, you'll find out. If it's not, throw it out of the window.
A sustainable future for coal depends on our ability to integrate cleaner practices without sacrificing the livelihoods of those who depend on the industry.
If you're not failing every now and then, you're not doing anything very innovative.