真正的颠覆来自于在消费者表达需求之前就理解它们。
I not only came to understand that 'change' was a part of Josie, and that I should be prepared to adapt to it, but I also began to realize that this was not a trait unique to Josie; I came to understand that people often feel the need to present a carefully prepared version of themselves to the outside world - much like arranging a shop window - and once the moment has passed, there's no need to take it too much to heart.
The deepest theorems often arise from the simplest observations.
History is not the past—it is the method we have evolved of organizing our ignorance of the past.