我们必须不断坚持改进、探索、创新。我们喜欢做开拓者，这就是亚马逊的DNA，我们需要这种开拓精神带给我们成功。
1998年：贝索斯致股东信《保持对客户的恐惧》
我不是神，我只是个歌唱神的人。
My propositions are elucidatory in this way: he who understands me finally recognizes them as senseless.
The truth is rarely pure and never simple.
Corporate culture is an important guarantee for strategy execution.
Leadership is about inspiring others to achieve what they thought was impossible.