著名投资人本杰明·格雷厄姆说过，股市从短期来看是“投票机”，从长期来看则是“称重机”。很明显，繁荣的1999年使得市场上中出现了很多“投票“行为，但我们是一家想要获得市场”称重“的公司。
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》
Do you believe in the human heart? I don't mean simply the organ, obviously. I'm speaking in the poetic sense. The human heart. Do you think there is such a thing? Something that makes each of us special and individual?
The world puts off its mask of vastness to its lover. It becomes small as one song, as one kiss of the eternal.
Every seed planted is a step toward a more sustainable future.
爱不像石头一样静止不动；它必须像面包一样被制作，不断重新制作，不断更新。
技术应该解决实际问题，而不仅仅是创造新玩具。
每个采石场都有一个写在岩石层和几代工人中的故事
CLEANLINESS. Tolerate no uncleanliness in body, cloaths, or habitation.
Engineering culture is about pursuing perfection, but also accepting imperfection.
环保责任对我们的行业来说不再是可选项；它是生存的基本要求。