著名投资人本杰明·格雷厄姆说过，股市从短期来看是“投票机”，从长期来看则是“称重机”。很明显，繁荣的1999年使得市场上中出现了很多“投票“行为，但我们是一家想要获得市场”称重“的公司。
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》
Success tastes sweetest when it’s shared with those who helped you achieve it.
In mathematics, the art of proposing a question must be held of higher value than solving it.
——临终时对孔祥熙说，1925年3月
即使上帝也无法使二加二不等于四。
The purpose of abstraction is not to be vague, but to create a new semantic level in which one can be absolutely precise.
The only limit to your success is your own imagination.