我们在1997年致股东的信中强调了我们的长远看法，这种方式的确促使我们做了许多具体实际的决定，当时我们刚刚成为一家上市公司。我想在用户体验方面谈几项我们做出的实际决定。
2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》
"Reading is not just about learning; it's about discovering who you are."
Experience is overrated. When hiring， hire for aptitude， train for skills. Most really amazing or great things are done by people doing them for the first time.
The most advanced greenhouse is worthless without farmers who understand the rhythm of the plants.
建筑师必须是一个问题解决者。
即使被关在果壳之中，我仍是无限宇宙之王。