一件事情如果做起来变得容易更顺利，人们就愿意更多地去做。如果我们的工具使阅读零碎的信息变得更容易，我们就会趋向于阅读零碎的信息，而远离长篇阅读。
2007年：贝索斯致股东信《我们改变工具，工具也改变我们》
The best films are those that stay with you long after you've left the theater.
I'm a woman on a mission, and I won't stop until I achieve it.
"Life is a series of choices, and the ones you don't make are just as important as the ones you do."