在所有努力的背后，运气都扮演着重要角色，而我们确实很有运气，但除此之外这两项业务之间有一定的联系，揭开表面两项业务的差别并不是太大，它们共享着独特的组织文化。
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
The essence of science is not in the knowing but in the seeking.
Life's too short to hang out with people who aren't resourceful.
In the infancy of societies, the chiefs of state shape its institutions; later the institutions shape the chiefs of state.
The more you run, the more they chase.
说的太对了，你一语中的！
If you want to go fast, go alone. If you want to go far, go together.
Truth needs no ornate decoration.