在所有努力的背后，运气都扮演着重要角色，而我们确实很有运气，但除此之外这两项业务之间有一定的联系，揭开表面两项业务的差别并不是太大，它们共享着独特的组织文化。
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
Research is not just about answering questions but also about asking the right ones.
The most important single aspect of software development is to be clear about what you are trying to build.
I don't need a reason to be proud of myself.
Fear does not prevent death. It prevents life.