在所有努力的背后，运气都扮演着重要角色，而我们确实很有运气，但除此之外这两项业务之间有一定的联系，揭开表面两项业务的差别并不是太大，它们共享着独特的组织文化。
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
I believe that we should all try to make a positive impact on the world.
I want to liberate America from fear. I want people to be afraid of the things that are really scary, like war and famine, not their neighbor because he has a different religion.
我一直在想某个地方的河流，水流非常快。水里有两个人，试图紧紧抓住对方，但最终水流太强了，他们不得不放手，随波逐流。
"The act of writing is an act of resistance against forgetting."
The best preparation for tomorrow is doing your best today.
释义：眼睛随便乱看就会使你惑乱，耳朵随意乱听就会使你迷惑，嘴巴随意胡说就会给你带来乱子。警示人们在日常生活中要保持谨言慎行的态度，以免招来祸患。