I think it is often easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition. In fact, there are so few people this crazy that I feel like I know them all by first name.

孤独是清醒的代价。

2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》