The best way to predict the future is to invent it.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

一个想法只有执行得好才算好。

"The most important thing in a film is the emotion it conveys."

Every experiment is a conversation with nature, and sometimes nature whispers its secrets.