The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.
"In times of crisis, true leaders emerge not by seeking power, but by serving others."
【译文】请求人帮助就去求真正的男子汉，救济别人就救济那些急需救济的人。口渴的时候一滴水也如同甘露一般甜美，喝醉酒后再添杯还不如不添。
Success is measured not just by profit, but by positive impact.
2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》
The biggest challenge in life is being yourself in a world that's trying to make you like everyone else.