最大的风险是不冒任何风险。在一个快速变化的世界里,唯一注定失败的策略就是不冒险。
"The essential support and encouragement comes from within, arising out of the mad notion that your society needs to know what only you can tell it."
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.