（平者）内保而外不荡也。
（均平的状态下，水）保有内蕴，而外部毫无所动。
"The stories we tell about animals say more about us than they do about them."
We must focus on quality and customer satisfaction to build a brand that lasts.
At a restaurant do you order what you know is great， or do you try something new？ Do you make what you know will sell or try something new？ Do you keep dating new folks or try to commit to someone you already met？ The optimal balance for exploring new things vs exploiting them once found is: 1/3. Spend 1/3 of your time on exploring and 2/3 time on deepening. It is harder to devote time to exploring as you age because it seems unproductive， but aim for 1/3.