Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

You control your future, your destiny. What you think about comes about. By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands — your own.

第一步是确定某件事是可能的；然后概率就会发生。