We can talk about a happening in three main ways: by describing it， by recounting its history， by telling a story about it.

信任是通过透明度和长期一致的行动建立起来的。

"The pictures are the first thing. The words come later."

超越顾客的期望。如果你这样做，他们会一次又一次地回来。给他们想要的——再多一点。