可持续性不是一种趋势，而是我们对工匠、森林和下一代的责任。

The things we admire in men, kindness and generosity, openness, honesty, understanding and feeling, are the concomitants of failure in our system. And those traits we detest, sharpness, greed, acquisitiveness, meanness, egotism and self-interest, are the traits of success.

人は、自分が思っている以上に、他人に影響を与えている。

透明度建立信任。从农民到消费者，每个利益相关者都该知道食物如何抵达餐桌。