贪图未必成功的事业，不如坚守已成的事业。

假若他日相逢，我将何以贺你？以沉默，以眼泪。

"A good book is a friend that never lets you down."

尊敬自己的长辈，从而推广到尊敬别人的长辈；爱护自己的儿女，从而推广到爱护别人的儿女。

As a kid， I spent my summers with my grandparents on their ranch in Texas. I helped fix windmills， vaccinate cattle， and do other chores. We also watched soap operas every afternoon， especially "Days of our Lives." My grandparents belonged to a Caravan Club， a group of Airstream trailer owners who travel together around the U.S. and Canada. And every few summers， we'd join the caravan. We'd hitch up the Airstream trailer to my grandfather's car， and off we'd go， in a line with 300 other Airstream adventurers. I loved and worshipped my grandparents and I really looked forward to these trips. On one particular trip， I was about 10 years old. I was rolling around in the big bench seat in the back of the car. My grandfather was driving. And my grandmother had the passenger seat. She smoked throughout these trips， and I hated the smell.

2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》

释义：不能因为暂时的得意就自夸能力出众；也不能因为暂时的失意就丧失自己的志向。