过度捕捞是管理的失败，而不是海洋的失败。
死者从未真正离去，他们只是改变了形态。
2001：贝索斯致股东信《我们始终坚持现金流为王》
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.