Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction.

"To understand a culture, one must first listen to its stories."

"La oscuridad siempre está ahí, solo hay que saber mirarla de frente."

孔子说：“见到贤人，要向他看齐；见到不贤，要反省自己。”