"History is not just a record of the past, but a mirror reflecting the present."
The biggest risk is not taking any risk.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
I think it's merely the randomness of the winning and losing process that I want to stress, because the emphasis nowadays is so much on the justice of everything, and politicians always talk about justice. Now I'm a firm believer in justice, I just think that it's impossible. So we should do everything we can to pursue it, but we should always remember that whoever is facing us, whatever has happened in their lives, there will be a strong element of the haphazard. That's what I'm trying to leave room for; otherwise, it can get quite claustrophobic.